Building a community that trusts your judgment and choices is a highly reliable resource for the brands that are looking for an organic reach, and micro-influencers play an important role in bridging that gap between the brand and its audience.

Micro-Influencers are individuals sharing content with a medium-sized audience between 10k to 100k. This does not mean they make a low impact, in fact, it's the opposite. The community they have built is strong and trusts them immensely and hence the impact is more. The community relates to them and listens to what they have to say.

These are regular people who have a community rather than a fanbase. This makes them come across as friendly rather than being starstruck, and people consider them more of a peer which makes them relatable and their content more authentic and true. As a result, the audience trusts their recommendations.

Micro-Influencers reach a shorter audience which is well-targeted. They have to convince fewer people, people who think alike. Therefore, the engagement rate for these micro-influencers is very high. This gives brands a medium for effective communication with prospective consumers through these influencers.

Micro-Influencers usually cost less than mega or macro-influencers and are a rather cost-effective way to reach your target audience.