THE STRATEGY

We started off by selecting the right content creators, and making content in the food and health space. With creators and food reviewers like Mikey Chen, we introduced the brand on their channels, targeting their audience. With a maximum audience between the age group of 20-30 years on their channels, Athletic Greens was able to market their product to an evolving, health-conscious audience that is always on the go, thus positioning the products as perfectly suited for them. As the content creators explained how the products were a one-stop solution for all supplements, the campaign gained a lot of reaches.