Azar Live
Delka Talents positioned Azar creator campaigns around efficient user growth, using trusted creator integrations to turn attention into downloads, registrations, and measurable acquisition performance.
THE GOAL
ROI-driven user acquisition, focused on driving app installs, new user sign-ups, and scalable customer growth through creator-led distribution.
THE STRATEGY
We selected creators whose audiences were naturally aligned with Azar's core value — meeting new people and building connections through video. By integrating the app into content that already felt social and entertainment-driven, we were able to demonstrate the platform experience in an authentic way rather than simply describing it. The focus throughout was on converting viewer curiosity into app installs and registered users, with every activation measured against acquisition performance.
