THE STRATEGY

Delka immediately thought of Sam Green, a well-known animator, illustrator and storyteller, and connected with him. Our strategy was to show that these brilliant graphics and heavy softwares, with even heavier rendering systems, can very easily and smoothly function on this laptop. We wanted to highlight the fact that the hardware can be modified as per the needs of the user too, among other things. Making an animation is an extremely tedious and time-consuming task, which Sam Green portrayed, in the campaign, can be done easily with the right software and hardware modifications. The campaign became very popular as it was released with a trailer of Sam Green’s upcoming episode of his animation. It got more than a million views and started the talk around these customisable computers.