Hello Fresh
Hello Fresh, a German based meal-kit provider, approached Delka and our diverse roster of creators to help them target different audiences.
THE GOAL
Hello Fresh is the largest meal-kit provider in the U.S. Based in Germany, it also operates in Australia, Canada, New Zealand and the Western Europe. Having a good base of audience already and an international footprint, Hello Fresh wanted to target a different sector of audience, showing people how easy it is to cook and eat fresh, with minimizing waste.
THE STRATEGY
We asked our food bloggers/reviewers and advocates for healthy life to try Hellofresh in front of their audience on camera. Having a good relationship with their audience and a good name in the industry Strictly Dumpling, Outdoor Chef Life etc helped Hellofresh tap into a completely new audience enticing them into trying Hellofresh.
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