Manchester City x Wix
Delka Talents executed one of the largest-viewed Manchester City x Wix campaigns on social media, bringing together one of Australia's largest YouTubers with global football stars including Erling Haaland and Phil Foden. The campaign was designed not just for visibility, but to generate outsized organic distribution and performance value at scale.
THE GOAL
ROI-driven creator campaign focused on large-scale organic reach, brand impact, and performance through premium football-led content.
THE STRATEGY
We identified an opportunity to combine the reach of one of Australia's largest YouTube creators with the global star power of Manchester City's biggest names. By placing Erling Haaland and Phil Foden alongside a creator with a loyal, entertainment-driven audience, we were able to produce content that felt genuinely exciting rather than promotional. The result was organic distribution at a scale that paid media rarely achieves — 175 million views driven entirely by the strength of the content and the audiences behind it.
